Friday, May 15, 2020

The Marketing Plan For Chase Bank - 799 Words

Of all the companies in my area there are many that don’t seem to implement the marketing concept to its fullest potential. Among these companies are Chase Bank, Big Lots, Pulse Yoga and Fitness Studio, and Tecknowlogic. On the other hand are the companies that use the marketing concept to the fullest extent. These companies include Huntington Bank, Meijer’s, The YMCA, and eGreen Computers, Inc. When looking at Huntington Bank everything they market and everything they set out to do is to satisfy their customers’ needs. Their marketing is everywhere from pens at the store, radio ads, television ads, billboards, etc. They make their banking and marketing out to be all about the customer and coordinate it between corporate, branches, employees, and take it as far as coordinating between bank accounts. Huntington is good at implementing the 4 C’s of customer value, cost, convenience, and communication. When looking at the marketing for Chase bank there is lit tle marketing and it isn’t always geared to the customer. They lack in promoting their banking to customers and this is essential to maintain those customers. Chase is unable to show how valuable their company is in their marketing and should take measures to coordinate their efforts accordingly. The areas of marketing that Huntington Bank struggles with and may fail in is appealing to parents. It would be a great marketing concept for them to appeal parents for college funds or take it further for parents with youngShow MoreRelatedCompanies That Exist Within The Banking Industry Essay1369 Words   |  6 Pageswithin the banking industry. Citigroup, Wells Fargo, Bank of America, J.P Morgan Chase and several others. The competitors are relatively equal in size, however, they have different ranging revenues. The four major competitors consist of Citigroup, Bank of America, J.P Morgan Chase, and Wells Fargo. Revenues for Citigroup Inc. were reported at $76 billion in 2014, Ba nk of America was reported at $100 billion, and $96 billion for J.P Morgan Chase. Wells Fargo lags behind with $26 billion in revenuesRead MoreJp Morgan Case Analysis1666 Words   |  7 PagesSummary: Chase Cardmember Services (CCS), the credit card-issuing business within financial services conglomerate J.P. Morgan-Chase, found itself at a critical juncture at the dawn of the 21st century. Faced with an array of converging forces, both internal and external, CCS would have to redefine itself if was to survive going forward. The prior fifty years had seen the emergence and growth of the of credit card industry. The concept began as an issuance of a deferred payment plan (a line of credit)Read MoreMarketing Methods Of Creative Marketing Techniques1189 Words   |  5 PagesCreative Marketing Techniques The other day I went to Denver to visit my mom. Near the entrance to her independent living facility, they were building a bunch of new condos. As I rounded the corner, I could not help but notice a woman dressed only in a bikini and a stocking cap holding up a grand opening sign. It seemed odd and out of place to see a woman so scantily dressed as the temperature was in the 30 s. My curiosity was piqued. As I got closer, I noticed that it was not a real woman at allRead MoreBank Of America - Mobile Banking1197 Words   |  5 PagesBank of America - Mobile Banking 1- What benefits does mobile banking provide to consumers? At the time of the case, why haven’t many consumers adopted mobile banking yet? There are many benefits that mobile banking provides to its consumers, but I would like to focus on the top three that I think are the most important. Convenience is at the top of the list because of the fact that consumers can access their bank accounts on the move from anywhere they have data on their mobile phone. Users canRead MoreExisting Compensation Plans Effectiveness1872 Words   |  8 PagesExisting Compensation Plan’s Effectiveness Bank of America has an open compensation plan that allows individuals to see what kind of pay and compensation plan they can expect to receive upon starting their jobs at Bank of America. Presently, the company uses incentive programs to motivate and entice their employees. Incentive programs are a formal scheme often utilized to support and persuade unambiguous actions by a particular group of individuals throughout a specified amount of time. MostRead MoreOperations Management: Quality Improvement Initiative Essay1825 Words   |  8 PagesLearning Plan 5 Quality Improvement Initiative Identify a business that has recently launched a quality improvement initiative (Harley Davidson would be just one of many examples). Your business could be one that is primarily product-providing or one that is primarily service-providing. Do some independent research in order to provide an overview of this initiative and the results of their efforts. The overview should take the form of a two-page paper. Within that assignment, cite examples of anyRead MoreEssay on Bank of America Case Analysis1705 Words   |  7 PagesBank of America – Case Analysis Prepared By Kesha S Mitchell April 30, 2013 AMBA 650-1134 Marketing Management and Innovation Professor Philemon Oyewole In 2007, Bank of America (BofA) Corporation launched the largest secure mobile banking service in the United States and has over four million mobile banking customers. BofA mobile banking service gives the customers access to their checking accounts for balance, transfers funds and to pay bills through a mobile application (app)Read MoreMobile Payment Technology And The Consumer s Decision Process1746 Words   |  7 Pagesthe customer confusion that is associated to the actual technological changes and the evolving mobile competition. Banks and Mobile technology companies are contending for a part of the portable payment, and they face some challenges because of the lack of an agreement on the Mobile payment architecture. There is customer demand for mobile and contactless payments, but some banks and Mobile companies that want to decide the mobile architecture are affecting the consumer’s decision process . MobileRead MoreHello World615 Words   |  3 Pagesbecame the CEO of what is now Chase bank. Through business and life, Mr. Griffin learned that there will always be setbacks and failures, but there is always a way out. He said over and over again that honesty was the only way to do life and business, and there was no excuse for any other behavior. He also discussed two types of plans, strategic and operational plans, that must be in writing and that a company must have to succeed. While telling us a story about when his bank almost collapsed, he toldRead MoreA Family Is On Vacation898 Words   |  4 Pagesreputation, and his identity, could be hanging by a thread or even be tainted. He’s concerned but he hopes to find it, in the meantime he has to call customer service to help him with his problem. A representative answer his call, â€Å"Hello, this Lilith of Chase Customer Service, this call will be monitored for further aid with other C.S. Representative top help our loyal customers, how can be of any assistance?†, as for the father replies with a heinous, but calm tone, â€Å" Hello, Lilith, names Robert Espinoza

Wednesday, May 6, 2020

Essay about My Teaching Philosophy Statement - 908 Words

My Teaching Philosophy Teaching is a very honorable profession which reflects the positive characteristics of those who educate. It is a difficult job that requires knowledge, dedication, integrity and patience. I want to become a teacher (particularly elementary school) because I want to make a difference in society and I love to work with children. I believe that by using things such as atmosphere and innovative teaching methods, an instructor can be informative and still have fun. This is how I see myself as a primary school teacher. Since I am planning to teach kindergarten, I can imagine a fun and colorful room for my students. I would allow my students to sit at one big table instead of individual desks. This†¦show more content†¦Every week a child will be chosen as student of the week and he or she will get a special certificate and a gift bag filled with different treats. This will be something the kids can look forward to and anticipate. My class will always do special projects for major holidays like Christmas, Halloween, Thanksgiving and Valentine’s Day. We will do things like make ornaments, magnets and cards for parents and special friends. Also, in order to celebrate special occasions, I will have parties in which parents, guardians and grandparents are allowed to come to. I want my classroom’s atmosphere to be instructional, but fun at the same time. I envision myself as having a non-authoritarian classroom. My classroom organization will be very simple. As long as everyone behaves, they will be able to work together and learn from each other. I believe this technique will be more beneficial in the long run. At a young age, it is important for children to interact with one another for effective learning. However, because they are so young, it is critical to use motivation in order to assure good behavior. One type of motivation for 5 and 6 year olds is the use of rewards and incentives. Therefore, I would tell them that if they behave and do their work, then they can watch cartoons for the last half hour of the day or they can have additional time atShow MoreRelatedMy Original Teaching Philosophy Statement946 Words   |  4 PagesI honestly would not make any changes to my original teaching philosophy statement because I believe that after reading through the entire phycology book, the things I read only supported th e things I stated in my philosophy statement. When writing my philosophy statement I had not taken any previous education classes to aid my original teaching philosophy but I have been working with kids my entire life and so I have seen first hand what things work with children and what does not. This does notRead More My Teaching Philosophy Statement Essay959 Words   |  4 Pages My Teaching Philosophy Statement There are many teachers, with many different teaching styles. There are teachers who are strict and do not allow for any disruptions in the classroom. Then we have teachers who do not even really care what is going on in the classroom. The way that these teachers, and so many more, teach is a result of their personal philosophies on education. Before you can decide how you want to run your classroom, you need to remember that not all students learnRead More My Teaching Philosophy Statement Essay1053 Words   |  5 Pages My Teaching Philosophy Statement Education is defined as the lifelong process of acquiring knowledge, skills, and values through either formal means, such as schooling, or informal means, such as firsthand experiences or vicarious experiences gained through reading books or discussions. Every person that is or wants to be a teacher has his or her own educational philosophy. We all have our own views, methods, and curriculum that we were taught when growing up. A lot of people mayRead MoreMy Personal Statement On Teaching Philosophy881 Words   |  4 PagesTeaching Philosophy Why I Am Here†¦ I am here to help my students become their best self. I am here to help my students in their education and to help them become better people and citizens. As a teacher, my goal is to help my students succeed in any way I can. I became a teacher because teaching gives me a chance to help kids grow and develop a love for learning, instead of a loathing for school. I want to be a teacher because I want to make a difference. I will make a positive impact on my student’sRead MoreMy Philosophy Statement For Teaching Young Minds Essay784 Words   |  4 PagesMy Philosophy Statement: I believe that each child is a unique individual who needs a safe, creative, organized, fun and caring atmosphere. The purpose of this type of environment is to help my students grow emotionally, intellectually, and socially. Teaching young minds is a job that can’t be taken slightly. I am aware that teaching young minds will require long hours of planning and a lot of patience but I also know that those same children will bring a lot of joy into my life and in my eyes andRead MoreStatement of Teaching Philosophy, and My Experience Teaching Chemistry in India1063 Words   |  5 PagesStatement of Teaching Philosophy â€Å"A teacher can never truly teach unless he is still learning himself. A lamp can never light another lamp unless it continues to burn its own flame. The teacher who has come to the end of his subject, who has no living traffic with his knowledge but merely repeats his lesson to his students, can only load their minds, he cannot quicken them.† †¦ Rabindranath Tagore (Nobel prize in literature in 1913) This is my favorite quotation because it express what, I thinkRead MoreStatement Of Teaching Philosophy : My Lifelong Passion For Maths Essay1384 Words   |  6 PagesStatement of Teaching Philosophy My lifelong passion for Maths and my desire to share it with others have enhanced my admiration of the subject and reinforced my aspiration to become a teacher. During my 12 years of teaching experience, I was trying to best exemplify the three important points: (i) love of teaching, (ii) love of mathematics, and (iii) concern for the student. Overall, I am committed to an applied/interdisciplinary approach to scholarship and teaching mathematics, and I try to structureRead MoreHigher Education Faculty Teaching Philosophy845 Words   |  4 PagesHigher Education Faculty Teaching Philosophy Introduction Many higher institutions have a statement of philosophies of their own derived from their pioneer or parent institutions or organizations (Higgins Leonora, 2009). The Catholic University of America School of Nursing has its pioneer group that is the Catholic Church. Therefore, every value, virtue, norm, composition and beliefs are all originated from the Catholic Church and are thus modified to fit its environmentRead MoreEssay about Personal Educational Philosophy1069 Words   |  5 PagesAbstract This paper is my personal educational philosophy statement. It represents my ideas and values about teaching and learning; it reveals my personal teaching beliefs and their relation to the five major established educational philosophies; it shows my role and responsibilities in educational process. I place great significance on personal style of instruction and its influence on curriculum implementation. The paper also highlights my career aspiration and orientation. Read MoreMy Personal Philosophy Of Education1476 Words   |  6 PagesPersonal Philosophy of Education Submitted by: Wessam Elamawy . Personal Philosophy of Education Introduction: From the very beginning of my life I recognized the importance of higher education. I am 34 years old. I am Egyptian. I was born in a highly educated family . My father earned a Ph.D. in chemistry. My uncle earned a Ph.D. in Engineering . My aunt is a doctor. My grandparents were highly educated and they were great leaders in the educational field. This shaped my personality

Tuesday, May 5, 2020

Ray Bradburys novel Essay Example For Students

Ray Bradburys novel Essay In all societies, environment and location are a big influence on how people act. Different societies have different cultures, and, therefore, different lifestyles. In Ray Bradburys book, Fahrenheit 451, it couldnt be any different. The story occurs in an extremely censored society, in the future years. There, firemen like Guy Montag, start fires to extinguish books. The government and people in this city believe that burning books is a good way to keep everyone happy. Literature was banned since they cant have minorities upset and stirred (p. 59). Most books dont please everyone and some minorities have their feelings hurt, making them unhappy. Living in this American society means living where oppression rules. The governments strict laws require these fearless firemen to destroy books. The firemen never read the paperwork they burn, Thats against the law! (p. 8). Keeping the population from reading will keep them from dealing with ideas and points of views that might upset them. Dont give them slippery stuff like philosophy or sociology to tie things up with. That way lies to melancholy (p. 61); Beatty, the firemen chief, believes people are better off ignorant and nave so then they wont know they can formulate their own opinions. The firemens actions, by turn, imply fear and doubts on the people. When Montag meets Clarisse, she tells him You know, Im not afraid of you at all (p. 7), Guy asks for an explanation and she tells him that many people are afraid of the firemen, probably because the mens work is to burn down homes. I believe Guy himself starts fearing his job once he meets the girl. She was a time bomb. The family had been feeding her subconscious, Im sure, from what I saw of her school record. She didnt want to know how a thing was done, but why (p.60): Clarisse was interested in human behavior, nature and the simple things people had already forgotten about. I think, deep inside, Montag begins to wonder what all the books he destroys say and why they are illegal. The society has completely forgotten about how life was when they owned knowledge. Many people, like Mildred, Guys wife, are far more interested in the TV shows and the seashell radio, which she listens to obsessively. Mildred is very disconnected and cold and she doesnt care about anything real ; she has no faith in books: It doesnt mean anything! (p. 68) and she believes the television has a lot more to offer. Technology is another thing that gives the government a lot of control. They have machines like the Mechanical Hound (p. 24) and driving slowly is prohibited My uncle drove slowly on a highway once. He drove forty miles an hour and they jailed him for two days (p. 9). The government doesnt want people to appreciate the nature because they are afraid new philosophies and ideas come up. Television and radios are influences against books themselves. The ladies in the novel are completely addicted to empty and childish shows. None of them go out to walk and appreciate nature or have meaningful conversations. Environment is a very important part of Fahrenheit 451. Without the censored lifestyle and the advanced technology, the plot wouldnt be as understandable. The censorship causes people to feel oppressed and limited and, like Montag, rebellious. The government projected the firemens job, causing fear on the people. Nature interested Clarisse McClellan and made her wonder about life, which, eventually got to Guy Montag and changed his life. Concluding, censorship and habitat in Ray Bradburys novel is very important and defines many important parts of the story.

Wednesday, April 15, 2020

Ram Manohar Lohia Essay Example

Ram Manohar Lohia Essay Ram Manohar Lohia, (born March 23, 1910, Akbarpur, India—died October 12, 1967, New Delhi), Indian politician and activist who was a prominent figure in socialist politics and in the movement toward Indian independence. Much of his career was devoted to combating injustice through the development of a distinctly Indian version of socialism. Lohia was born to a family of merchants. Following the death of his mother when he was two, he was raised primarily by his grandparents, although his father’s commitment to Indian nationalism influenced him during his childhood. Lohia attended Banaras Hindu University before earning a bachelor’s degree (1929) from the University of Calcutta and a doctorate (1932) from the University of Berlin, where he studied economics and politics. In 1934 Lohia became actively involved in the Congress Socialist Party (CSP), founded that year as a left-wing group within the Indian National Congress; he served on the CSP executive committee and edited its weekly journal. A vehement opponent of Indian participation on the side of Great Britain in World War II, he was arrested for anti-British remarks in 1939 and again in 1940; the latter incident resulted in an 18-month imprisonment. With the emergence in 1942 of the Quit India movement—a campaign initiated by Mohandas K. Gandhi to urge the withdrawal of British authorities from India—Lohia and other CSP leaders (such as Jaya Prakash Narayan) mobilized support from the underground. For such resistance activities, he was jailed again in 1944–46. We will write a custom essay sample on Ram Manohar Lohia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ram Manohar Lohia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ram Manohar Lohia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer During and after India’s transition to independence in 1947, Lohia continued to play an active role in its politics. At loggerheads with Prime Minister Jawaharlal Nehru on several issues, however, Lohia and other CSP members left the Congress in 1948. He became a member of the Praja Socialist Party upon its formation in 1952 and served as general secretary for a brief period, but internecine conflicts led to his resignation in 1955. Later that year Lohia established a new Socialist Party, for which he became chairman as well as the editor of its journal, Mankind. A spellbinding orator and a passionate and perceptive writer, he advocated for various sociopolitical reforms in his capacity as party leader, including the abolition of the caste system, the adoption of Hindi as India’s national language, and stronger protection of civil liberties. In 1963 Lohia was elected to the Lok Sabha (the lower house of parliament), where he was noted for his sharp criticism of government policies. Although his parliamentary influence was ultimately limited, his progressive views, which he expressed in numerous publications, proved inspirational to many Indians.

Thursday, March 12, 2020

Primarks Entry into the Brazilian Market

Primarks Entry into the Brazilian Market Brief Synopsis of the Issue This proposal is informed by the expressed need for Primark, a British-owned, Irish clothing retailer, to enter into the Brazilian market as part of the firm’s internalisation orientation.Advertising We will write a custom assessment sample on Primark’s Entry into the Brazilian Market specifically for you for only $16.05 $11/page Learn More The strategic proactive decision to compete in the Brazilian market arises out of the firm’s deliberate policy to exploit foreign market potential and growth, diversify markets through opportunistic global market development, and follow customers abroad to entrench customer satisfaction (Agergaard 2010). Primark stands to gain competitively and strategically through the application of this market entry proposal to market its products in Brazil. Recommendations Primark should develop and implement a strong brand image to successfully compete with other established apparel s tores operating in Brazil, such as Zara and Mango; Primark should use the vast knowledge and experience gained in expanding its operations into markets considered as physically close (European markets) to successfully internationalise its operations in Brazil; Primark should consider establishing an apparel factory in Brazil to cut down on logistics costs involved in transporting products from far-away Asian countries into the Brazilian market; and Primark should enter into the Brazilian market by establishing a wholly owned subsidiary through the acquisition of already existing firms. Background Although Primark’s main headquarters are in Dublin, Ireland, it is evident that the firm’s entry into other European markets (e.g., Austria, Belgium, France, Germany, Portugal, Spain, Netherlands and the United Kingdom) has successfully positioned it as a reputable seller of fashionable clothes at the low cost end of the market. In all these markets, the entry mode has always been through acquisitions or direct foreign investments. However, the Brazilian market presents new challenges that warrant comprehensive analysis, particularly in light of the market’s geographic proximity, cultural and social issues in Brazil, as well as political and regulatory frameworks. Extant literature demonstrates that although Brazil has one of the largest commodity stocks and a high population with a quickly mounting purchasing power for consumer products and services, it nevertheless has a high tax regime and a bureaucracy that necessitates much patience on the part of firms wishing to enter the country’s markets (Agergaard 2010). It is important to note that this is Primark’s second attempt to enter international markets outside of the confines of the European Union after successfully entering the United States market, hence the need for careful analysis and evaluation.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The remainder of this market entry proposal is organised as follows: first, a concise analysis of market opportunities (country-level analysis) is provided. An analysis of Brazil’s attractiveness (risks, costs, benefits) is then provided, followed by a concise situation analysis of Primark using the SWOT analysis framework. In the following section, an analysis of the firm’s readiness to enter the Brazilian market is undertaken. Afterwards, issues of global sourcing, production and logistics are assessed, followed by a critical analysis of the firm’s market entry strategy, along with a discussion on the strengths and weaknesses of the proposed entry mode. In the final section, a step-by-step approach to the implementation of the proposed strategy is discussed, followed by an analysis of the benefits and potential barriers to successful implementation and evaluation of the market entry strategy. Analysis of Market Opportunities in Brazil (Country-Level Analysis) The choice of which country to enter is of immense importance to the internalising firm, and requires considerable deliberation and analysis on the market opportunities existing in the country and if such opportunities will lead to a firm’s competitive advantage (Douglas Craig 2011). A framework comprising four main areas, namely competitive intensity, customer dynamics, technological vulnerability and microeconomics (Cunill, Forteza, Gil-Lafuente 2013), is used to determine the type and magnitude of country-level market opportunities. The results of the analysis are as follows: Competitive intensity This dimension deals with the number of competitors in the country as well as their strengths and weaknesses (Cunill et al 2013).With a GDP of USD 1.574 trillion in 2009 (International Monetary Fund 2010), Brazil is one of the fastest growing economies in the world; however, the country is yet to attr act many global retailers in the apparel industry, hence the competitive intensity is low. Zara, Mango and the British street starwart CA are the early entrants into the Brazilian apparel industry, hence their brands may be popular in the country (Thomson, 2012). However, these retailers deal with the high-end consumer market, implying that Primark still has the capacity to successfully position itself as a reputable seller of fashionable clothes at the low cost end of the market.Advertising We will write a custom assessment sample on Primark’s Entry into the Brazilian Market specifically for you for only $16.05 $11/page Learn More Customer dynamics This dimension deals with unconstrained opportunity for customers, segment interaction, and rate of customer growth (Cunill et al 2013). The economic outlook of Brazil can be described as healthy, thus customers are likely to feel more confident in shopping for clothes beyond their basic necessities due t o their strong purchasing power. With the mounting economic fortunes, Brazil is expected to maintain a strong rate of customer growth and customers are likely to spend more money to satisfy particular lifestyles, needs and personalities (Lee 2014). Technical vulnerability This dimension deals with technology adoption as well as the impact of new technologies (Cunill et al 2013). Brazil is a leader in technology adoption and use in South America (Agergaard 2010), hence it is expected that the costs for technology adoption and use will be low. Macroeconomics This dimension deals with the market size and profitability of the market in a particular market (Cunill et al 2013). In light of the fact that Brazil is by far the most populous country in South America and the tenth largest economy in the world by GDP analysis (Agergaard 2010), it is estimated that there is a huge market for the apparel industry and an equally profitable market due to high consumer purchasing power and low entry of foreign apparel retailers into the Brazilian market. Country Attractiveness (Risks, Costs, Benefits) Brazil is a politically stable and democratic country with a diverse climatic environment that is favourable for the sale of a multiplicity of clothing designs, ranging from bikinis to cold wear. Brazil is not in danger of any political or military upheaval which may shift the country’s economic rules and regulations overnight, implying that political and economic risks in the country are low and favourable for investing. However, the cost of doing business in Brazil is high due to a burdensome tax regime and bureaucratic red tape (Agergaard 2010).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The benefits of internalising into the Brazilian market include (1) a huge market size for clothes, (2) a customer base with high purchasing power due to the favourable economic outlook, (4) well established infrastructural and technological expertise, and (5) minimal entry of foreign-based apparel retailers into the Brazilian market (International Monetary Fund 2010; Thomson, 2012). Company Situation Analysis (Firm-Level Analysis) Primark’s situation analysis demonstrates that its present business strategy of offering value and low prices is working to provide the firm with a strong financial position due to the attainment of high sales volumes coupled with lower retail margins (Primark n.d.). A strong financial position is critical in the internalisation process (Ekeledo Sivakumar 2004; Chiao et al 2010). The firm’s prices and costs remain competitive in line with its business model; however, it needs to develop and implement strategies aimed at not only maintaining a strong competitive position but also addressing several strategic issues facing the company, such as the maintenance of low cost, supply chain challenges in product sourcing, and high competition from quality competitors like Peacock and Matalan (Ross Harradine 2010). The SWOT (strengths, weaknesses, opportunities, threats) framework is used to undertake Primark’s situation analysis, with results indicated as follows: Strengths Primark’s strengths include a strong market presence (almost 200 stores across Ireland, the United Kingdom, Spain, Netherlands, Germany, Belgium and Portugal), strong financial base witnessed by its high annual turnover, customer loyalty due to unique product offerings, employee participation, innovative clothing lines, and strong commitment to ethical operations and effective governance (Ross Harradine 2010). The firm’s strong financial base, innovative clothing lines and customer loyalty are critical to the successful entry into th e Brazilian market. Weaknesses The weaknesses of Primark include brand imitation by companies offering similar products, lack of a strong brand image and recognition, and lack of advertising due to the low-cost business model (Rowley 2009). The competitive intensity and customer dynamics in Brazil demands that Primark develops a strong brand image to successfully compete with other established apparel stores such as Zara and Mango. Opportunities The firm’s opportunities lie in diversifying its products, increasing its market size, and increasing the use of technology to reach more customers in diversified geographic markets (Rowley 2009). Increasing market share is one of the driving forces of a firm’s internalisation strategy (Ahsan Musteen 2011), hence Primark is bound to gain from its entry into the Brazilian market as customers in the country have a high purchasing power and are likely to spend more to satisfy particular lifestyles (Agergaard 2010). Threats Primar k’s threats include strong competition, presence of cheaper apparel stores, rapid and constant shifts in fashion, as well as lack of consumer spending power in some of its European markets (Ross Harradine 2010). While Primark may have to develop strategies aimed at effectively competing with other international and local apparel stores in Brazil, it will nevertheless benefit immensely from the high spending power of Brazilian customers. Readiness to go Overseas From the analysis, it is evident that Primark is ready to enter into the Brazilian market, particularly in light of its strong financial base, customer loyalty, unique product offerings in diversified markets, and propensity to increase market size. The firm has a strong presence in several countries across Europe, implying that it has the necessary experiential knowledge needed in internalising its operations in distant countries such as Brazil. This is in line with the Upsalla Model of Internationalisation, which po stulates that â€Å"firms develop their activities abroad over time and in an incremental fashion, based on their knowledge development† (Whitelock 2002, p. 342). Primark has already expanded its operations to markets considered as physically close to its headquarters in Dublin, implying that it can use the knowledge developed to expand into markets considered as distant. Global Sourcing, Production Logistics The firm will continue to source clothes from low-cost countries such as India, China, Bangladesh and Turkey, while aligning its sourcing strategy with its business strategy of providing customers with ethically sourced garments (Primark n.d.). Owing to the vast natural resources found in Brazil, including cotton and silk, Primark should also consider establishing a comprehensive supply chain with local suppliers for cheap raw materials. Such an arrangement would require the firm to construct its own factory in Brazil, an endeavour that may be costly in the short-term d ue to the high tax regime and bureaucratic red tape (Agergaard 2010). However, Primark stands to benefit in the long-term due to reduced costs of transporting products by air and sea from far-away source countries in Asia into the Brazilian market. The company should continue to employ lean production and efficient operational practices with the view to realising its objective of satisfying the low end market spectrum with high quality fashion products (Ross Harradine 2010). Market Entry Strategy International market entry scholarship demonstrates the existence of several entry modes which are basically divided into two categorisations, namely equity and nonequity entry modes. Equity entry modes include joint ventures and wholly owned subsidiaries (e.g., Greenfield investments, whereas nonequity entry modes are basically exports and contractual agreements that include licensing, franchising, turnkey projects, as well as RD contracts (Ekeledo Sivakumar 2004; Murray, Ju, Gao 2012). The recommended entry mode choice for Primark into the Brazilian market is by establishing a wholly owned subsidiary through the acquisition of already existing firms. Primark is presently in a strong financial position due to the attainment of high sales volumes in its foreign operations mostly in Europe (Ross Harradine 2010). The firm should use this strength to commit adequate resources to undertake a direct establishment in the Brazilian market. Another justification is based on the fact that the firm has developed adequate knowledge in conducting acquisitions in European markets and should therefore use this knowledge to establish a wholly owned subsidiary in Brazil. The strengths of the proposed entry mode include (1) capacity to enable the parent company take control of the supply chain of established subsidiaries through vertical integration, (2) capacity to diversify and manage risk, and (3) opportunity for Primark to negotiate better tax terms with the Brazilian governme nt (Chiao et al 2010). However, wholly owned subsidiaries may actually result in more taxes due to the employment of separate business entities, not mentioning that diversification can cause the parent company to lose focus on what it does best (Chiao et al 2010). Implementation of Market Entry Strategy, Benefits Barriers The steps to be used in implementing the proposed market entry strategy include: developing and implementing an acquisition strategy in line with the firm’s low cost business strategy, identify suitable targets in Brazil based on the firm’s strategy, begin discussions with potential targets, arrange for a business valuation of the preferred target, secure the needed financing to acquire the target, conduct due diligence, negotiate, structure, and close the deal, plan and implement a post-acquisition strategy (Whitelock Rees 2003). Lastly, the benefits to successful implementation of the proposed market entry strategy for Primark include increase i n sales revenues, increase in customer base due to the firm’s low price strategy, high returns to the firm’s shareholders, and ability to communicate and fully control the enterprise (Ahsan Musteen 2011; Cunill et al 2013). However, barriers may present in terms of experiencing challenges in repatriating earnings, exposure to high risks due to great commitment in capital and managerial effort, as well as cultural challenges in the host country. Reference List Agergaard, MB 2010, How to ensure a successful entrance to the Brazilian market: With a focus on Danish production companies, http://projekter.aau.dk/projekter/files/32310771/HowtoensureasuccessfulentrancetotheBrazilianmarket.pdf. Ahsan, M Musteen, M 2011, ‘Multinational enterprises’ entry mode strategies and uncertainty: A review and extension’, International Journal of Management Reviews, vol. 13 no. 4, pp. 376-392. Chiao, YC, Lo, FY Yu, CM 2010, ‘Choosing between wholly-owned subsid iaries and joint ventures of MNCs from an emerging market’, International Marketing Review, vol. 27 no. 3, pp. 338-365. Cunill, OM, Forteza, CM Gil-Lafuente, AM 2013, ‘Choice of entry mode into a foreign market: The case of Balearic hotel chains in the Caribbean region’, Kybernetes, vol. 42 no. 5, pp. 800-814. Douglas, SP Craig, S 2011, ‘The role of context in assessing international marketing opportunities’, International Marketing Review, vol. 28 no. 2, pp. 150-162. Ekeledo, I Sivakumar, K 2004, ‘International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective’, International Marketing Review, vol. 21 no. 1, pp. 68-101. International Monetary Fund 2010, World economic outlook database, imf.org/external/pubs/ft/weo/2010/01/weodata/weorept.aspx?sy=2007ey=2010scsm=1ssd=1sort=countryds=.br=1c=223s=NGDPD%2CNGDPDPC%2CPPPGDP%2CPPPPC%2CLPgrp=0a=pr.x=83pr.y=18. Lee, K 2014, What customer dynam ics affect clothing companies, http://smallbusiness.chron.com/customer-dynamics-affect-clothing-companies-34339.html . Murray, JY, Ju, M Gao, Y 2012, ‘Foreign market entry timing revisited: Trade-off between market share performance and firm survival’, Journal of International Marketing, vol. 20 no. 3, pp. 50-64. Primark n.d., http://download.businesscasestudies.co.uk/retrieve_primark_15_cHJpbWFyay9jYXNlLXN0dWRpZXMvMTUvZnVsbC5wZGZ8fEFmZkFuZHk=. Ross, J Harradine, R 2010, ‘Value brands: Cheap or trendy?: An investigation into young consumers and supermarket clothing’, Journal of Fashion Marketing and Management, vol. 14 no. 3, pp. 350-366. Rowley, J 2009, ‘Online branding strategies for UK fashion retailers’, Internet Research, vol. 19 no. 3, pp. 348-369. Thomson, R 2012, Analysis: Why have so few retailers entered Brazil, retail-week.com/analysis-why-have-so-few-retailers-entered-brazil/5040089.article. Whitelock, J 2002, ‘Theories of i nternalisation and their impact on market entry’, International Marketing Review, vol. 19 no. 4, pp. 342-347. Whitelock, J Rees, M 2003, ‘Trends in margins, acquisitions, and joint ventures in the single European market’, European Business Review, vol. 93 no. 4, pp. 118-129.

Tuesday, February 25, 2020

Differences in Children's Personalities Essay Example | Topics and Well Written Essays - 250 words

Differences in Children's Personalities - Essay Example 2. Agreeableness: Compassion and cooperation are characteristic of children with this trait (Davidson n.p.). They prefer to be in company with others. They tend to be friendly with everyone, hardly giving any chance for conflicts. The only problem with this attitude is that people may exploit their friendliness (Davidson n.p.). 3. Neuroticism: Anxiety is quite common in these children (Davidson n.p.). They easily become nervous for even simple reasons. Special attention is required to provide these kids with a safe and pleasant atmosphere which keeps them free from frequent apprehensions. 4. Openness: Children with this trait tend to be adventurous (Davidson n.p.). They enjoy trying new things and taking risks. Though these kids impress others with their creativity, they also pose a problem by not paying heed to their parents at times (Davidson n.p.). 5. Extraversion: Assertiveness is the main feature in this trait (Davidson n.p.). Though these kids mostly love to converse with others, they often prefer loneliness as well. Being a center of attraction is what these children always

Saturday, February 8, 2020

Assignment Example | Topics and Well Written Essays - 250 words - 356

Assignment Example In such circumstances, NSAIDs and Acetaminophens are the most common drugs used in pain relieving incidences. Despite their similar use in pain relieving, NSAIDs and Acetaminophens differ significantly. Some of the differences between the two grug classes include the aspect that NSAIDs have worse side effects, which requires for reduced exposure in terms of time while Acetaminophens have fewer side effects and as such can regularly be used for pain relieving activities (Arcy and Marmo 42). Considering the differences in mode of action of different drugs, different drugs are used in response to occurrences of various symptoms. Acetaminophen as a pain reliever is best utilized in the treatment of symptoms involving heartaches, headaches, and backaches. Naproxen on its part is best used in the treatment of symptoms such as painful periods, arthritis, gout, and joint inflammatory disease that occurs both in children and adults. Aspirin, which happens to be the most common NSAIDs, is best used in the treatment of inflammation of the heart with rheumatic fever rheumatic fever, and Kawasaki disease. Ibuprofen on its part works in an almost similar manner to aspirin in symptoms treatments, which involve painful periods, joint inflammatory disease in children and young adults, and rheumatoid