The Marketing Plan For Chase Bank - 799 Words

Of all the companies in my area there are many that don’t seem to implement the marketing concept to its fullest potential. Among these companies are Chase Bank, Big Lots, Pulse Yoga and Fitness Studio, and Tecknowlogic. On the other hand are the companies that use the marketing concept to the fullest extent. These companies include Huntington Bank, Meijer’s, The YMCA, and eGreen Computers, Inc. When looking at Huntington Bank everything they market and everything they set out to do is to satisfy their customers’ needs. Their marketing is everywhere from pens at the store, radio ads, television ads, billboards, etc. They make their banking and marketing out to be all about the customer and coordinate it between corporate, branches, employees, and take it as far as coordinating between bank accounts. Huntington is good at implementing the 4 C’s of customer value, cost, convenience, and communication. When looking at the marketing for Chase bank there is lit tle marketing and it isn’t always geared to the customer. They lack in promoting their banking to customers and this is essential to maintain those customers. Chase is unable to show how valuable their company is in their marketing and should take measures to coordinate their efforts accordingly. The areas of marketing that Huntington Bank struggles with and may fail in is appealing to parents. It would be a great marketing concept for them to appeal parents for college funds or take it further for parents with youngShow MoreRelatedCompanies That Exist Within The Banking Industry Essay1369 Words   |  6 Pageswithin the banking industry. Citigroup, Wells Fargo, Bank of America, J.P Morgan Chase and several others. The competitors are relatively equal in size, however, they have different ranging revenues. The four major competitors consist of Citigroup, Bank of America, J.P Morgan Chase, and Wells Fargo. 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